Is your organization still using the email address provided by a free email service provider instead of a custom email domain? This might be the reason stopping your organization from achieving its branding goals and limiting the scope of your brand reach.

Despite the never-ending changes in communication media, emails consistently remain the choice for corporate communications and virtual marketing. Taking into consideration the importance of email marketing in creating a brand identity and building recognition value for a brand, it is not a wise decision to neglect the benefits of a custom email domain for your business.

What is an email domain?

An email domain is essentially the part that comes after the “@” sign in any email address. This email domain name is associated with the specific mail server in use and directs where the message is delivered to and the type of connection being used. To put it in a better perspective, an email domain acts as a virtual address that directs the emails to your mailbox.

The email domain address for personal use might be the name of a third-party service provider that the individual avails email services from, however, for an organization, the email address they choose, must be comprised of a custom email domain to increase brand efficiency and be taken seriously by the audience.

What is a custom email domain and how is it different from a free email domain

A custom business email domain uses the name of the organization or its website domain in place of the name of an email service provider. Unlike a personal email address or the free email domain offered by a third-party email service provider, a custom email domain is more distinctive and personalized, helping the organization to stand out.

Additionally, most of the email service providers that offer the custom email domain service offer more features than a personal email account. These features are personalized, considering the needs of an organization, and offer more security and data privacy to the user as compared to a free email service provider.

What are the benefits of a custom business email domain?

1. Credibility and Trust

Using the email address offered by a free email service provider might make you seem suspicious to the users and the likeliness of creating trust and reliability among the audience will be low. On the flip side, a custom email domain seems more reliable, professional, and authentic to the users and the audience.




2. Brand Identity

Another point of advantage of a custom email domain is the brand recognition value associated with it. A free email domain address will not be able to reflect your brand and its values quite like a custom business email domain would. This will not only help your brand stand out but also help in increasing brand awareness.




3. Recognition and Remembrance

With a custom email domain for your business, not only does the brand recognition value goes up but the brand remembrance also increases for your organization. An email domain that contains the name of your brand will be easy for the audience to remember, hence increasing the possibility of building a connection with your customers.




4. Security

With the email address provided by a free email service provider, the possibility of identity theft and potential fraud is high considering how easy and accessible it is to create a free email address and mimic an individual or organization with slight variations in the account name. A custom email domain will safeguard your business from such misleading activities by ensuring that your brand identity is not being replicated and misused.




5. Flexibility

Migrating from one email service provider to another is not rare for organizations. There can be many reasons to consider changing the service provider such as privacy, data requirements, features, and so on. Unlike a free email domain, a custom email domain provides flexibility in your operations by allowing the user to switch the email service provider without having to change the email domain or having to give up your existing email address.

How a custom email domain will help in enhancing the brand value of your business?

We often find users asking the question of whether a custom email domain is relevant for their small business, or is it only necessary for the organization with an existing client base to have a custom email domain? The answer is yes, despite the size, type, or nature of the organization, owning a custom business email domain is an absolute necessity for your organization.

Why? You ask, well the answer is simple. The focus point in marketing is to create a brand identity, an identity that stands out and casts a strong impression on the audience. A free email domain address lacks the professional outlook needed in an organization and increases the chances for your brand to get lost in the crowd rather than standing out or appearing unique.

With the help of a custom email domain, you can enhance the brand value of your business by making your email address a part of your brand. This email domain will better integrate the elements of your business and makes the email address easy to remember and recognize, making it the perfect branding tool for your organization.

Create your custom email domain with Webtel.

WeMail by Webtel is the solution to your need for a custom email domain, allowing the user to create and manage a personalized email domain for their organization. Additionally, WeMail offers a range of features for a better email hosting experience. With a user-friendly and centralized dashboard, a cloud solution for quick access, advanced spam protection, and anti-virus tools, WeMail is the best email hosting solution for your organization.

Conclusion

To enhance the brand value of your firm and personalize the interactions with your audience, your organization needs to ditch the free address provided by a free email hosting service provider and shift to a custom email domain for your business.

As opposed to the unprofessional and unreliable image created by a free email domain, a custom business email domain offers various benefits such as security, brand recognition, operational flexibility, and so on, making it a necessity for your organization.

WeMail by Webtel offers a professional custom email domain for your organization in addition to various other features such as accessibility, privacy, and security, making it the perfect choice for the email hosting requirements of your organization.